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Hi There, I am Eryka.

Bridging brand governance & high-growth performance.

Over 16 years leading multi-channel campaign architecture, brand strategy, and creative operations across automotive, healthcare, B2b, SaaS, and high-growth sectors. Focused on scaling cross-functional teams and building high-ROI campaign systems.

Marketing & Creative Director
Based in South Carolina

Executive Focus

Strategic leadership bridging creative excellence, growth marketing, and brand architecture.

Creative Direction & Leadership

Creative Direction & Leadership

Leading cross-functional creative teams to execute high-impact, multi-channel campaigns. Streamlining production workflows, integrating AI tooling, and ensuring high aesthetic standards across digital and physical touchpoints.

Marketing Strategy

Marketing Strategy

Architecting full-funnel, data-driven marketing strategies for enterprise automotive, SaaS, and high-growth brands. Aligning creative execution directly with customer acquisition, engagement, and revenue goals.

Brand Excellence

Brand Excellence

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Featured Work

Automotive

Automotive

Marketing & Brand Strategy

Creative

Creative

Agency Strategy

Interactive Design

Interactive Design

UX/UI

Tech / B2B SaaS

Tech / B2B SaaS

MarTech Architecture

Branding

Branding

& Entrepreneurship

Multimedia

Multimedia

& Podcasts

Digital Marketing

Digital Marketing

& Growth

Healthcare

Healthcare

Foundation Strategy

ErykaLong_2026_About

Eryka Long

Marketing & Creative Director

Strategist by design, creative at heart.

I build high-performing brand ecosystems rooted in strong creative vision.

With 16+ years of experience across automotive, SaaS, B2B, and agency environments, I bridge the gap between high-level business goals and exceptional creative execution. My approach combines systems thinking, design governance, and cross-functional leadership to deliver measurable campaign ROI.

Whether architecting enterprise rebrands or scaling integrated marketing campaigns, I bring a hands-on creative perspective paired with a deep understanding of audience engagement and performance analytics.

Architecting multi-channel brand strategies that drive scale, engagement, and measurable ROI across enterprise ecosystems.

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Leadership Years

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Industry Verticals

Core Competencies

A comprehensive overview of platforms, technical disciplines, and leadership frameworks.

Strategic Leadership
Leadership
Creative Operations
Team Mentorship & Workflow Optimization
Systems
Brand Governance
Systems Architecture & Quality Control
Campaigns
Campaign Direction
Multi-Channel Strategy & Execution
Software Skills

Adobe Suite

Figma

Google Analytics

Microsoft

Ads/Meta Managers

WordPress

Executive Competencies
Strategy
Omnichannel Marketing
Full-Funnel Acquisition & Retention
Analytics
Performance ROI
Data Analytics & Revenue Alignment
Innovation
Emerging Tech
AI Integration & Digital Innovation
Technical Skills

Creative Direction

HTML/CSS,

CMS Governance

Omnichannel Strategy

UX/UI Governance

Abilities

Leadership Impact & Endorsements

How I Deliver Value

Full-Time / Fractional

Creative Operations

  • Team Mentorship & Scale
  • Cross-Functional Workflows
  • Executive Strategy Alignment
Contact Me
Strategic Oversight

Enterprise Identity

  • Global Brand Standards
  • Multi-Channel Consistency
  • Quality Control Architecture
Contact Me
Campaign Scale

Omnichannel Growth

  • Full-Funnel Strategy
  • Performance ROI & Analytics
  • Tech & AI Integration
Contact Me

Portfolio & Corporate Experience

Strategic creative leadership deployed across automotive, enterprise design, and national industry organizations.

CF-SEARCH-MARKETING-V1_NO-GRADIENT
Marketing & Branding
Integrated Strategy | Corporate Rebranding | Performance Marketing | Client Leadership
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Creative & Marketing
Cross-Functional Leadership | Multi-Channel Campaigns | Creative Operations
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Creative Direction
End-to-End Brand Development | Product Art Direction | Strategic Consulting | UI/UX Concepts
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Graphics & Multimedia
Brand Governance | Event Collateral | Enterprise Communications | Digital Media
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Graphic Design
Visual Identity Systems | Cross-Industry Assets | Digital & Print Layouts | Information Architecture
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Creative Direction
M&A Brand Integration | Studio Operations | Unified Architecture | Team Mentorship
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Publication Design
High-Net-Worth Publications | Editorial Layouts | Luxury Print Advertising | Vendor Collaboration.
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Photo Editing
High-Volume Post-Production | Custom Digital Assets | Production Workflows | Quality Assurance

Let's Connect

Professional Inquiries
Open for executive leadership, creative operations consulting, and brand governance roles.
Location & Availability
Based in Greenville, SC | Available for Remote & Executive Travel